Let’s face it. Customers have more ways to purchase, and more sales people knocking on their doors. They too, have quality products and services to offer. They too, boast high levels of customer satisfaction. Below are three simple yet effective ways to motivate customers to want to purchase from you rather than your competition.
1. Make your customer your best friend. Treat your customer as a best friend who opened a business and you genuinely want to do all you can to help them succeed. Give them all you’ve got. Share your knowledge, give them ideas, and provide solutions to their problems even before you have won them over and most definitely throughout their experience with you. Own the relationship. Stay connected. Call just to say “hello” and ask how they are doing–just like you would do with a best friend. Ask if there’s anything you can do to help them. Remember, it takes time to build a relationship. Build it well. Serve them well. Sales can be rewarding. You’ll make great friends along the way. Cherish and nurture those friendships.2. Portray a higher level of professionalism than your competitors. When you are calling a prospect and they say they are not interested in your product/service at this time, graciously ask if they mind if you connect with them from time to time, and that you will not pester them. If you ask in this professional manner, they usually say “yes!” Then, you can begin to build a relationship. Don’t just call to inquire on whether you can obtain an appointment. Call to talk about interesting things in your industry, or how you have helped similar clients.When working with customers, dress sharp. Be polished. Present like a pro. Follow up faithfully. Write personal notes. Thank them for their business and for placing their trust in you and your company. Use phrases such as “thank you,” and “my pleasure” often. Listen. Listen. Listen. You will never listen yourself out of a customer.
3. Motivate customers by applying the superior communication skills of a seasoned sales pro, or “rainmaker.” Create and memorize a list of questions to ask that will elicit a conversation that will uncover customers’ problems, needs, challenges, and expectations. Create and memorize a list of words and phrases that influence and motivate customers to buy from you. For example, “What we keep hearing back from our clients over and over again is how much they benefit from…,” “We have an abundance of affluent clients who have placed their trust in us because we have demonstrated we have their best interest at heart. For example, we have one client who…”Make sure you apply these:
3. Motivate customers by applying the superior communication skills of a seasoned sales pro, or “rainmaker.” Create and memorize a list of questions to ask that will elicit a conversation that will uncover customers’ problems, needs, challenges, and expectations. Create and memorize a list of words and phrases that influence and motivate customers to buy from you. For example, “What we keep hearing back from our clients over and over again is how much they benefit from…,” “We have an abundance of affluent clients who have placed their trust in us because we have demonstrated we have their best interest at heart. For example, we have one client who…”Make sure you apply these:
Motivating customers to buy from you involves a great deal more. For now, ask yourself this question: Would you place your trust in YOU?
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About Christine Corelli
I had started a small scaled business of frying chapatis with eggs and at its start it booming well with a greater number of customers than that of my colleague who had started before and after a month the number of my customers kept on gradually reducing and as per now he has more number of customers than me though I have the best quality chapatis, so may you help me in that. Thanks.