Reel in Customers at a Trade Show by Selling Smarter

Description

Manual – (Note:  Available as a Booth Sales Training Program)

Want to Increase Your Trade Show Sales and Obtain The Highest Return on Your Trade Show Investment?

Finally! One Manual That Will Meet All of Your Needs!

“I have just read through your new Trade Show Manual. I think it is terrific! Everyone from the “old pro” to the neophyte trade show manager can learn
something from this publication. I am going to tell everyone I know to look for the book at your web site.”

Jeff Smith Account Executive, 30 Year Trade Show Veteran

80+ Pages of Great Information, Ideas, Techniques and Skills on:

• How to Create A Trade Show Marketing Strategy
• Effective Pre-Trade Show Marketing and Promotion Techniques That Entice Customers into Your Booth!
• Selling Techniques on the Trade Show Floor
• How to Create Eye-Catching, Attention Grabbing Signs
• How to Use a Memorable Theme
• Effective Booth Layout and Design
• How to Avoid Mistakes
• How to Maximize Networking Opportunities
• How to Work a Room and Meet Those VIP’s
• and MUCH MORE!

Reel in Customers at a Trade Show by Selling Smarter
By Christine Corelli

Trade show exhibiting is the best marketing medium to provide you direct access to customers-and there will be a large pool of them to meet. To be successful, however, you can’t simply set up a booth and expect people to come. You have to know how to swim with the best of them.

This powerful manual, Reel in Customers at a Trade Show by Selling Smarter, is written specifically to help you apply smart sales and marketing tactics to the complex environment of the trade show. You and your booth staff will learn critical skills and techniques for selling on the trade show floor, booth etiquette and the most effective pre-show promotions to apply.

Its content represents over twenty-five years experience across a wide variety of industries in the trade show sales and marketing arena. You will obtain vital information on the most important starting point-creating a trade show sales and marketing strategy.

This trade show sales manual also contains information on booth layout, displays, eye-catching signs, pre-show marketing promotions and effective networking. Regardless of the size of your company, you can benefit from the information provided on selling on the trade show floor.

It even includes a review of “Sales 101,” and how to project the “right-stuff.”

You will find 78 pages full of ideas and information to help you get a return on your trade show investment. Review the content below.

• 10 Reasons Why Exhibiting in a Trade Show is Worthwhile
• How to Create a Trade Show Strategy
• Write Objectives and Goals
• How to Use a Memorable Theme
• Why You Should be Careful With Gimmicks and Giveaways
• How to Create Great Literature Specific for the Show
• Your Exhibit and Display
• Types of Displays, Layouts That Work
• Your Booth Ergonomic Checklist
• Pre-show Promotion That Can Make the Difference Between Success and Failure
• Types of Pre-Show Promotion and How to Use Each
• Personal Invitations That Entice Customers into Your Booth “
• Telemarketing
• Direct Mail
• Common Giveaways are Nice-Great Gifts Are Better
• Advertising That Makes an Impact
• How to Obtain Media Exposure
• Newsletters Promotions
• How to Obtain Sales Leads or Distribution Opportunities
• Master the ART of Cold-Calling To Apply Before the Show
• Why it’s Critical to Bring Your Best Salespeople and Brand Ambassadors
• How to Define a Qualified Sales Lead Specific to Your Business
• Why You Need to Hold a Pre-Show Meeting and What to Emphasize to Booth Staff
• Selling on the Trade Show Floor
• Why it’s Different Than Selling in the Field, and Highly Effective Selling Techniques
• Don’t Hesitate. Instead, Initiate
• Qualify
• Apply Effective Selling Skills and Deliver a Compelling Presentation
• Apply Consultative Selling
• LISTEN and ASK QUESTIONS
• How to Overcome Objections
• What to Do if a Customer Comes into Your Booth to Complain
• What to Say to Obtain a Commitment for ACTION and Make a Sale!
• How to Make Sure You Spend Your Time With the Right People at the Show
• How to Make a Positive Impression and Make Sure You Project the “Right Stuff”
• Review and Apply the Basics of “Sales 101”
• How to Maximize Networking Opportunities and “Work” a Room to Make The Best Contacts
• How to Avoid Mistakes Marketing and Trade Show Managers Make
• What To Do Just Prior to the Show
• Trade Show Survival Kit
• What to Do At the Show – Trade Show Etiquette
• How to Work with Show Management
• How to Increase Your Selling Power
• Why You Should Strive to Leverage Vendor Expertise
• Post Show
• How and When Follow Up and Follow Through
• How to Create an Effective e-mail Campaign for Post Show
• Why You Need to Evaluate Your Show
• Conclusion
• Secrets to Sales Success