Competition – The Customer Has a Choice!

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Competition has always been tough, but today, competition is fierce. There are higher customer expectations, more price comparing, and that old “price is too high” issue that must be overcome. As a result, today’s customer has become more demanding than ever. And, if you cannot provide what they want, how they want it, as fast as they want it, and at the price they’re willing to pay for it, they’ll simply go to your competitor. That’s the cold hard truth. [Read more…]

Business Growth – Do You Have the Drive to Win?

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Whether you’re a business owner, an executive, or a manager, you’re always faced with the challenging task of finding new ideas and strategies that will drive business growth. If you drive smart, your result can be well worth the long trip to increased sales, higher commissions, advanced levels of customer retention, improved productivity, and increased profitability. [Read more…]

Reel in Customers at a Trade Show by Selling Smarter

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Trade show exhibiting is the best marketing medium to provide you direct access to customers-and there will be a large pool of them to meet. To be successful, however, you can’t simply set up a booth and expect people to come. You have to know how to swim with the best of them. [Read more…]

I’m One Tough Customer

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Who am I? Permit me, please, to describe myself…i’m one tough customer!

I want service now! [Read more…]

Retail Business – Turn Shoppers Into Buyers

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The customer rules! It’s an all too familiar mantra, but it warrants repeating. After all, the customer ultimately decides whether your retail business will succeed or fail. That fact alone puts them in charge. [Read more…]

Adapting to the Changing Retail Environment

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Is your store experiencing a selling slump? If it is, it’s a tough situation. It can not only hurt you financially, but it can damage your morale and your ego — especially if you believe you’re doing everything right but still can’t make progress. And, needless to say, a consistent decline in sales can also cause you to worry about whether you can stay in the retail environment. [Read more…]

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