Trade Show Sales – Trade Show Selling Skill-Selling on the Trade Show Floor

Trade Show Selling

Seven Steps to Get You Started When Selling on the Trade Show Floor

Trade show exhibiting is, by far, the Number One way to gain access to potential customers! But exhibiting costs can be very high — for travel, exhibit fees, booth rental and design, pre-show marketing communications, and many additional miscellaneous expenses that can really add up. [Read more…]

Need Stress Management – Of Course, You Do! But Only YOU Can Manage Your Stress

Stress Management in the WorkplaceFeeling overwhelmed and stressed out? You’re not alone. In today’s fast-paced business environment where people have heavy workloads and business owners are worried about business growth and profitability, stress management is critical.

One of the biggest over-riding issues in business today is the high level of stress business professionals are feeling on a daily basis. And it seems this will continue into the foreseeable future.  The cause? Simply living and working in today’s fast-paced world! [Read more…]

Millennials Were a Challenge, But Wait Until You Recruit and Lead Those Who Come Next—Are You Ready for Generation Z?

Generation Z
You’re going to need a very creative and flexible style of recruiting and leading in order to be successful with the young people who were born after the Millennials.

The members of this next generation—Generation Z—have distinctly non-Millennial ideas, interests, values, and expectations, and you need to be adaptable in your approaches in order to attract, hire, inspire, and retain them.

Going forward, everything you say and do as a leader or recruiter (or both) needs to be relevant to Gen Z. They are, after all, poised to begin making a huge impact on and contribution to the national and global economy.
[Read more…]

Marketing Your Exhibit at a Trade Show

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You spent a great deal of time, money and hard work into preparing to exhibit in your upcoming industry trade show. Now you need to promote it. What you do prior to the show, is just as important as what happens at the show. Send invitations to a targeted group prior to the show. That would include your “A” list of existing customers, and most desired customers.  Make that list, and send an impressive invitation. Make it unique and memorable. [Read more…]

Teamwork Article

Forget tough. Today’s competition is fierce! Now, more than ever, your commitment to establishing a true “team” culture is not optional, it is vital to your company’s success, and is a major key to survival in today’s tough economy. [Read more…]

5 Crucial Guidelines for Effective Sales Leadership

5 Crucial Guidelines for Effective Sales Leadership
Leadership is a difficult subject to master. The concept is elusive in that there are no clear formulas for most leaders to follow due to the abstract nature of the idea itself. One often finds the concept hard to interpret. There are mostly just guidelines, perceptions, and generalities, which make the art of leading so hard to master and teach. This is why there is such a great need for role models. Nowhere is that more apparent than in sales leadership. A great sales role model or sales coach has the power to transform you and your entire sales force. [Read more…]

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