Christine’s Blog
posted on May 7, 2012 by
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Competition – The Customer Has a Choice!
Competition has always been tough, but today, competition is fierce. There are higher customer expectations, more price comparing, and that old “price is too high” issue that must be overcome. As a result, today’s customer has become more demanding than ever. And, if you cannot provide what they want, how they want it, as fast as they want it, and at the price they’re willing to pay for it, they’ll simply go to your competitor. That’s the cold hard truth. [Read more…]
posted on May 5, 2012 by
Business Growth – Do You Have the Drive to Win?
Whether you’re a business owner, an executive, or a manager, you’re always faced with the challenging task of finding new ideas and strategies that will drive business growth. If you drive smart, your result can be well worth the long trip to increased sales, higher commissions, advanced levels of customer retention, improved productivity, and increased profitability. [Read more…]
posted on May 5, 2012 by
Reel in Customers at a Trade Show by Selling Smarter
Trade show exhibiting is the best marketing medium to provide you direct access to customers-and there will be a large pool of them to meet. To be successful, however, you can’t simply set up a booth and expect people to come. You have to know how to swim with the best of them. [Read more…]
posted on May 4, 2012 by
I’m One Tough Customer
Who am I? Permit me, please, to describe myself…i’m one tough customer!
I want service now! [Read more…]
posted on May 4, 2012 by
Retail Business – Turn Shoppers Into Buyers
The customer rules! It’s an all too familiar mantra, but it warrants repeating. After all, the customer ultimately decides whether your retail business will succeed or fail. That fact alone puts them in charge. [Read more…]
posted on May 2, 2012 by
Adapting to the Changing Retail Environment
Is your store experiencing a selling slump? If it is, it’s a tough situation. It can not only hurt you financially, but it can damage your morale and your ego — especially if you believe you’re doing everything right but still can’t make progress. And, needless to say, a consistent decline in sales can also cause you to worry about whether you can stay in the retail environment. [Read more…]
posted on May 1, 2012 by
Three Years From Now, Who Will Be Left Standing?
Considering today’s unprecedented stresses, volatile economic situation, more cost-conscious customers, and ferocious competition, you can’t help but wonder: “Who will be left standing three years from now?” [Read more…]
posted on April 30, 2012 by
Keeping Superior Salespeople
Finding top salespeople is one thing; keeping them is another. Fully trained and seasoned salespeople are a valuable asset to your company. You simply can’t afford to lose them. [Read more…]
posted on April 25, 2012 by
Capture Your Competitors’ Customers – Even When The Boss Says It Can’t Be Done
While conducting research for my new book, Capture Your Competitors’ Customers, and KEEP Them, Bob Faught, a valued client and VP of Marketing for Nova Solutions, shared the experience below. (At the time it occurred, he was a regional sales manager for a commercial furniture manufacturer.) [Read more…]
posted on April 24, 2012 by
Are You Referral Worthy?
Be honest now. How often do you ask for and/or receive referral leads? If you do make the “ask,” you probably need to step up the pace. [Read more…]
