“It’s not just about selling. It’s about communicating with your customers and
sales team to determine the best ways to add value to your product or
service without lowering your price so low that you can barely make a profit.”

Tired of defending your price? Upset with having to give a discount to get the order but pricing the product so low you are not making a decent profit? Maybe you need to start looking at this the other way around. [Read more…]