We have all heard a great deal about the importance of displaying behaviors and using effective phrases that promote customer loyalty. Likewise, we’ve heard plenty about how we must take those “Extra Steps” to exceed customer expectations. No matter how often you’ve heard it, it always warrants reinforcement, as today, every business is in a race for growth with no finish line in sight. If you want to promote a positive image, develop a good reputation, and establish customer loyalty, service excellence must be demonstrated on a daily basis. And, you must exceed customer expectations in your sanitary and supply business wherever there may be an opportunity to do so. [Read more…]