Competition – The Customer Has a Choice!

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Competition has always been tough, but today, competition is fierce. There are higher customer expectations, more price comparing, and that old “price is too high” issue that must be overcome. As a result, today’s customer has become more demanding than ever. And, if you cannot provide what they want, how they want it, as fast as they want it, and at the price they’re willing to pay for it, they’ll simply go to your competitor. That’s the cold hard truth. [Read more…]

I’m One Tough Customer

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Who am I? Permit me, please, to describe myself…i’m one tough customer!

I want service now! [Read more…]

Retail Business – Turn Shoppers Into Buyers

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The customer rules! It’s an all too familiar mantra, but it warrants repeating. After all, the customer ultimately decides whether your retail business will succeed or fail. That fact alone puts them in charge. [Read more…]

CUSTOMER RETENTION–MAKE IT EASY

 BlogCustomersChanged

Today’s customers have higher expectations, more choices, more service savvy, and they are more discriminating than ever before. But don’t worry. The tips you glean from this article will help you to satisfy their demands. [Read more…]

ASK QUESTIONS AND LISTEN Like Harley-Davidson

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Harley-Davidson made news (and a fortune) by asking a great question. Here’s the short version of this amazing success story. [Read more…]

Capture Your Competitor’s Customers With Confidence

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Every season, we hear sports professionals state with supreme confidence that they will be the champions by the end of their respective seasons. Of course, there can be only one champion at any season’s end. Pundits will forever analyze and evaluate what produced the winning team. For the most part, they will assume it is the combination of savvy owners, smart managers, tough coaches, and the best players. In reality, it is the confidence the executives engender in their team’s ability to win that makes the difference and motivates everyone within the organization to rise to the top. [Read more…]

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