While conducting research for my new book, Capture Your Competitors’ Customers, and KEEP Them, Bob Faught, a valued client and VP of Marketing for Nova Solutions, shared the experience below. (At the time it occurred, he was a regional sales manager for a commercial furniture manufacturer.) [Read more…]
Capture Your Competitors’ Customers – Even When The Boss Says It Can’t Be Done
EMPLOYEE MOTIVATION / BAD BOSS
Would You Work for YOU? + Dealing With a Bad Boss
Even in today’s economy, the cost of employee turnover is high. Consider the expended time and money in recruiting, advertising, and training, and the lost productivity, increased stress and low morale that comes with turnover. Triple all of this if a person has been a valuable asset to your company. You simply can’t afford to lose a high contributor. The following is an excerpt from the manual, Hiring and Retaining Quality Employees: [Read more…]
OBTAINING CUSTOMER LOYALTY
Who Am I? I’m One Tough Customer
I’m either Your No. 1 fan or – your worst nightmare.
How you treat me will decide which
Who am I? Permit me, please, to describe myself… [Read more…]
Professional Development and Competitive Advantage in Business
Don’t Stunt Your Growth – Learn to Love to Learn.
Plus Obtain a Competitive Advantage.
With the instability of national economic conditions, you may be feeling a lot more insecure than you used to. Reductions in work force, a weak job market, and the pressures of working in a tough business climate are probably making you sit back and ask yourself, [Read more…]