I came across a great article in Investment Executive Magazine. It addresses how overall, financial advisors need to do a better job of communicating the value of what they offer, and more clearly define their value proposition. I agree. Highly effective sales communication is critical to sales success – regardless of what you sell or offer, and is especially critical to those who sell financial services.

Research Reaffirms The Importance of Communication

Experts agree – 85% of your overall career success is in direct proportion to your ability to communicate. This holds especially true when communicating the value of obtaining your services of a financial advisor. [Read more…]