Marketing and Advertising Strategies

Capture Your Competitors' Customers
A Chapter From Christine Corelli’s book “Capture Your Competitors’ Customers and KEEP Them”

Capture Your Competitors’ Customers With Smart Marketing and Advertising Practices

There are many great marketing and advertising strategies and tactics in place today. Learning by their example is the best way when it comes to lessons in marketing and advertising. Some of the smartest and most forward-thinking companies are using superior marketing techniques and maximizing today’s technology to communicate their messages. [Read more…]

Smart to Think as “Merchants” and Entrepreneurs

MerchantEntrepreneur

How can you create and sustain success in today’s highly competitive business environment?

If you’ve ever heard me speak, you’ve probably heard me talk about the Five Critical Success Factors for Business Growth and Profitability.

Number One is a dynamic leadership. Dynamic leadership must be displayed by the “Top-Banana” and the entire leadership team.

Dynamic leaders are not only proficient in managing and motivating staff, but they can also create a smart competitive strategy. A strong part of that strategy should be a marketing plan that makes their competitors’ plans look weak in comparison. This holds true for businesses of all sizes. (You will receive more on this topic in the future.) [Read more…]

Achieving Success in Sales When Your Boss Doesn’t Believe You Can

CCHighRez

A partner in an international training and development company heard of a young woman who was seeking a career change. Although she had no real experience in sales, she came highly recommended for her strong work ethic and impressive interpersonal skills. She was soon hired but provisionally. The company was just willing to try her out and see what she could do. [Read more…]

Women Buy More Tires Than Men: Adapt Your Selling Style and Your Business Environment

WomenBuytires

By Christine Corelli and Doug Dvorak

Smart automotive service businesses and tire dealers adapt their selling style when interacting with a female customer. They also take steps to ensure their environment is appealing to women and would be considered as “Female-Friendly.” They have recognized the importance of these vital aspects of business success. [Read more…]

Selling to Women: What The Men and Women Who Sell to Them Should Know

Selling to Women

Is it necessary to adapt your selling style when your prospect or customer is a woman?

You bet! Extensive studies and research have been conducted on this topic. It doesn’t take a rocket scientist to know why – women are different than men. They think differently, communicate differently, decide differently, shop differently, and even buy differently than men. [Read more…]

Aligning Your Sales and Customer Service Team For Results Through Teamwork

Today’s customers are more service savvy than ever. If you don’t excel in every aspect of their experience customers will head straight over to your competitor. Sales and customer service staff must work together as highly effective teams – all working toward the same goal – increasing sales and developing a reputation for superior customer service. What is required is true teamwork. [Read more…]

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