I’m One Tough Customer

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Who am I? Permit me, please, to describe myself…i’m one tough customer!

I want service now! [Read more…]

Capture Your Competitors’ Customers – Even When The Boss Says It Can’t Be Done

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While conducting research for my new book, Capture Your Competitors’ Customers, and KEEP Them, Bob Faught, a valued client and VP of Marketing for Nova Solutions, shared the experience below. (At the time it occurred, he was a regional sales manager for a commercial furniture manufacturer.) [Read more…]

Are You Referral Worthy?

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Be honest now. How often do you ask for and/or receive referral leads? If you do make the “ask,” you probably need to step up the pace. [Read more…]

Time to Tap into New Products?

Time for Change - Ornate ClockThrough all the instability we are facing with current economic conditions and threat of war, your company still needs to be receptive to seeking out innovative new products that will enhance your current product line and stimulate business growth. Although times are tough, you need to be proactive and learn where new products are available that can help you to expand your business. Recognize that you may need to find products overseas that can enhance your current product, or add to your product line. You can’t afford not to. [Read more…]

Generating Business in a Challenging Economy

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As in life, business undergoes the cyclical patterns of nature and the environment. Today, companies are entering a cycle of demanding challenges created by the economic downturn in key industries. [Read more…]

Recession – Until Things Turn Around What to Do?

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March 2001 the US economy slides into a recession, but by the time “powers that be” decided to make the announcement in 2002 it was old news! Many organizations have already taken a hard hit from the economic downturn, they have been taking measures to survive long before then. It’s 2003, and they still are. And they don’t need anyone to tell them that the economy is taking a lot longer to turn around than anticipated. [Read more…]

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