Competition has always been tough, but today, competition is fierce. There are higher customer expectations, more price comparing, and that old “price is too high” issue that must be overcome. As a result, today’s customer has become more demanding than ever. And, if you cannot provide what they want, how they want it, as fast as they want it, and at the price they’re willing to pay for it, they’ll simply go to your competitor. That’s the cold hard truth. [Read more…]