The Customer Rules!

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There’s no doubt about it, the customer rules in the new economy—an all too familiar mantra these days. Your customer is the “King” or “Queen” who tells you what they want, how they want it, what they are willing to pay for it, and most important, how they want to be serviced. They are the ones who determine whether your company will win or lose—and rest assured, if you don’t give them what they want, your competitor will. [Read more…]

How to Treat Customers

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Most people have heard the old expression, “A bird in the hand is worth two in the bush.” But, if you’re in business, it will probably mean more to you than anyone else. In fact, it’s a motto that should be posted over your office as a reminder that your existing customers are worth a great deal to you and your company. How you treat customers is of the utmost importance. [Read more…]

Be an Ambassador or An Assassin

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Competition is getting tougher every minute. In fact, your competition is vying for YOUR customers and plotting ways to get them as you’re reading! [Read more…]

Competition – The Customer Has a Choice!

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Competition has always been tough, but today, competition is fierce. There are higher customer expectations, more price comparing, and that old “price is too high” issue that must be overcome. As a result, today’s customer has become more demanding than ever. And, if you cannot provide what they want, how they want it, as fast as they want it, and at the price they’re willing to pay for it, they’ll simply go to your competitor. That’s the cold hard truth. [Read more…]

Reel in Customers at a Trade Show by Selling Smarter

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Trade show exhibiting is the best marketing medium to provide you direct access to customers-and there will be a large pool of them to meet. To be successful, however, you can’t simply set up a booth and expect people to come. You have to know how to swim with the best of them. [Read more…]

I’m One Tough Customer

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Who am I? Permit me, please, to describe myself…i’m one tough customer!

I want service now! [Read more…]

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