You spent a great deal of time, money and hard work into preparing to exhibit in your upcoming industry trade show. Now you need to promote it. What you do prior to the show, is just as important as what happens at the show. Send invitations to a targeted group prior to the show. That would include your “A” list of existing customers, and most desired customers.  Make that list, and send an impressive invitation. Make it unique and memorable. [Read more…]