Selling insurance and financial services to women requires a different approach.

In the past, many women were insulated from dealing with family finances by their spouses. After losing their spouse or becoming “suddenly single,” they found themselves with little, if any, knowledge on how to handle their investments or plan for the future.

Many a woman who had been married for 30 or 40 years, after the death of her husband, would suddenly realize that she never once balanced their checkbook. Moreover, she rarely wrote a single check or paid any of their bills. Many didn’t even know how much money they had, what accounts or financial plans were even in place.

This, like many other things in business, society, and life has changed. The number of single women has risen in the past two decades, and more women make their own decisions regarding their finances. Also, with the passage of the Affordable Care Act in March 2010, many women have begun to study and understand the options available to them for providing their families with health insurance. [Read more…]