Trade Show Sales Success – Trade Show Marketing Strategies – Booth Selling Skills -Virtual Trade Show Success (Note: Scroll Down to Learn About Virtual Trade Shows Which are Quickly Becoming the Norm)
REELING IN CUSTOMERS AT A TRADE SHOW BY SELLING SMARTER
Exhibiting in your industry trade show is by far one of the best marketing tactics to physically obtain access to potential and existing customers. It provides excellent opportunities for face to face interactions, forming strategic alliances, demonstrating products and even writing orders. If you have the right creative touch, it can even generate instant brand awareness.
On the other hand, exhibiting in a trade show can give you a mediocre ROI if you don’t know how to create and execute a smart pre-show marketing and advertising strategy that will draw buyers’ attention to you and not your competition. In addition, you and entire booth staff must excel in trade show selling skills – which are quite different from selling face-to-face or on the phone.
Selling on the trade show floor is very different than in the field and requires specific techniques. This program will identify those techniques and provide you with trade show selling skills that give you the results you want – increased sales and market share, higher commission checks and a significant impact in your bottom line.
Trade Show Marketing and Advertising Strategies
Christine Corelli knows what works and what doesn’t at a trade show. Christine Corelli holds over twenty-five years experience in the trade show arena with clients such as NEC, Lipton, Black and Decker, International Harvester, Con-Agra, Ray-O-Vac, Raytheon, Komatsu and more. She will provide you with highly effective trade show selling techniques that can make all the difference between success or failure in your trade show endeavors.
What You Will Learn:
-Highly Effective Pre-Show Marketing and Promotional Strategies How to Create a Smart Trade Show Strategy
-Gimmicks and Giveaways That Lure Visitors into the Booth
-Surefire Tactics To Get Your Best Customers and Most Desirable Potential Prospects to Want to Visit Your Booth
-Effective Exhibits and Displays For Your Show
-How to Staff Your Booth With The Right People
-Your Preshow Booth Staff Meeting – What to Communicate – Do’s and Don’ts at the Show and in the Booth
Selling on the Trade Show Floor
-For Trade Show Sales – Project the Right Stuff at The Trade Show
-How to Get Trade Show Visitor to STOP Walking and START Talking to You
-How to Qualify Visitors Fast and Avoid Wasting Time With “Info-Gatherers,” Spies, and People Trying to Sell to YOU
-How to Deliver a Compelling Presentation With Words That Influence The Customer to BUY
-Effective Trade Show Sales Communication – Asking for the Order, Gaining a Commitment, Responding to Objections and More
-Networking Techniques to Apply at Trade Show Hospitality Events
-How to Follow Up
-Highly Motivational Close
This trade show sales training program can be presented as a break-out session, or ideally, a half-day or full day program. It can also be presented as a Trade Show Booth Sales program for your booth staff.
Rave Review on Trade Show Sales Training Program for Siemens
Here’s what Tim Daro, PR Firm and Consultant to Siemens –
“Thank you for a great trade show sales training program. You really handled our seasoned sales pros well, and they were highly motivated to sell at the show the next day!”
Want to Learn How to Produce a Successful Virtual Trade Show?
As virtual trade shows are becoming the norm nowadays, there’s a right way and a wrong way to produce them. Christine has experience with virtual shows and can help you to ensure you will get the best result.
Call now for information on this trade show sales training program or a program on how to produce a successful virtual show.
(847) 477 7376
