Success When Selling to Business Owners

Do you sell b2b? To achieve success when selling to business owners requires an acute awareness of these three things:

1) That person thinks about their business day and night.
2) It is very close to them.
3) It is dear to their heart.

If you are a business owner yourself, you can surely identify. If you are not a business owner be sure internalize what it’s like to be one.

How to Achieve Success When You Sell to Business Owners

Talk to your prospects and existing business-owner customers and consistently ask them questions about their business from the get-go. Look for ways to help them run their businesses more effectively and help them to get results where they can see it – in their bottom line. Offer it up, and help, help, help. Then the customer is more apt to warm up to you and want to be associated with you and your company.

Success When Selling to Business Owners Requires “Partnering For Success.” 

Forget tough. Today’s competition is fierce. Stand out from your competitors by positioning yourself as a business partner.  They want to do business with someone that can help them reduce their total operating cost, improve efficiency and achieve a competitive advantage – just like you do. When you partner for success, provide solutions, and more help them far more than your competitors, you will be more apt to enjoy a distinction that creates a competitive advantage. And, you will achieve success when selling to business owners.